“What is it that makes a country extraordinary? Its monuments. Its art. Its cities reflecting its history.
Italy is bursting with beauty. Beauty you can admire, beauty you can immerse yourself in, but nothing tells the Italian story more than its taste and aromas.
An essence you can only discover when you live it fully.
An essence that awakens memory and all the senses becoming almost tangible in a glass of Prosecco surrounded by the hills.
In a Pizza fresh out of the oven at the foot of Vesuvius.
Taste and aroma transport us to the places where they were created.
To the names and origins we proudly protect, they evoke the intimate connection between human kind, enchanted lands and majestic cities.
They are the guardian of our history, the heritage of traditions dating back centuries.
Living on the age-old skills repeated by new generations, telling us who we are today while whispering to us about the future encapsulated in our products and carrying our greatest art, the art of living and there is not greater value worth protecting, no better product worth exporting.”