Rocco’s Store

ItalianSide and master artist Rocco Persia are happy to present a truly distinctive work of art that can be customized to celebrate your family history. On a background with a town, ship or flags, you can add figures that represent your ancestors’ emigration from Italy to their adopted country. What a perfect gift it would […]

Italy – The Extraordinary Commonplace

We all know the stereotypes that have come to shape the world’s view of Italy—the Latin lovers, the pizza makers, the Italian devotion to ‘la dolce vita’, etc. In this short video advertising Expo 2015 in Milan, the Italian Ministry and ICE (the Italian Trade Commission) show us another side of Italy and her people. […]

Matera Will Be The European Capital of Culture 2019

If I could freeze a moment in time for Matera, it would be today, October 17th, 2014, when it was announced Matera would become the European Capital of Culture 2019. Piazza San Giovanni was packed with people smiling and waving flags, their faces beaming with happiness and pride. Thanks to I was able to […]

A Vote for Matera

ItalianSide for Matera 2019 Why Matera Should Be The European Capital of Culture 2019by Diane Hirsch In October the Council of Ministers of the European Union will decide which of the six nominated Italian cities will become the European Capital of Culture 2019. Matera, the City of the Stones, is among them and while the […]

The Monna Lisa’s Instant Fame

By Diane H. Would you believe that the Leonardo da Vinci’s Monna Lisa (*) was not always the acclaimed work of art that it is today? In fact, most art critics did not even consider it a masterpiece of Renaissance art until the 1860s, more than 350 years after it was painted. For years the […]

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